NFL PR Machine

I’m sure John York, Co-chairman of the San Francisco 49ers did not see his

John York, 49ers CEO

presentation last night at the Commonwealth Club, as part of an NFL public relations roadshow, but that’s what it was.

Dr. York, who appeared with former NFL star Dan Fouts and San Diego trauma surgeon A. Brent Eastman, M.D. , was on hand to address traumatic injuries in the NFL. As head of the league’s Health and Safety Advisory Committee, his job was apparently to convince the crowd on hand that for the last 30 years the league has only had the best interests of its players in mind.

While this flies in the face of reality, particularly since over 2,000  former players are currently suing the league to seek compensation for their injuries, Dr. York insisted that the well being of the players has always been the highest priority.

Fouts was on hand to lend support with his litany of injuries, from pulled muscles

Dan Fouts, NFL quarterback

to a broken foot, back, shoulder and hand, many of which were blamed on late hits, which would not have been tolerated in today’s game. The real question might be, why were they tolerated then – when Fouts led the SanDiego Chargers in the 1980’s.

The Hall of Fame quarterback described his injuries in great detail, naming ‘assailants’ in most cases, but expressed clear disdain for the new rules implying that what  current 49er quarterback Alex Smith plays is not really football anymore. Presumably because he has only missed two seasons to injuries and is still able to walk.

Fouts, along with his friend and surgeon, Dr. Eastman seemed to contradict himself, when he supported Dr. York’s contention that the game was better off with the new rules.

York denied there was any pressure on team doctors to get players back into the game quickly, saying he knew that was the policy on the 49ers, although he could not vouch for the rest of the league. Fouts told stories of being pushed back into action despite injury, which York claimed would never happen today.

It’s not a question of a team owner calling the team doctor to apply pressure, the doctor does it on his own, beacause he knows who signs his paycheck.

This is particularly true with head injuries and concussions. These injuries have only been addressed in the last few years when the NFL finally stopped relying on a  discredited medical expert who claimed that head injuries and long term brain damage were not related. Dr. York says the issue is now being researched – most likely to buttress the League’s court defense .

The panelists may have convinced themselves but I remain skeptical, particularly since the NFL has been forced to make changes by lawsuits and owners who saw major hits to their bottom line when marquee players were out with season-ending injuries.

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