Decisions, Decisions
May 6, 2010
“How We Decide”, a fascinating book by Jonah Lehrer, is another is the long line of texts trying to explain to the general public how our brains work.
Lehrer uses real life examples to illustrate science, helping us understand the split-second decisions made by NFL quarterbacks, airline pilots, and even soldiers in combat situations.
A good portion of the book retraces many of the points made by the now-popular science of behavioral economics – books such as “Freakonomics,’ ‘Predictably Irrational’ and ‘Nudge.’ In fact all these books seem to use the same set of experiments to prove their points.
As their most basic level they all help us understand why marketing works as well as it does.
But Lehrer’s biggest contribution may be his last few chapters as he explains the process that scientists think goes on in our brains as we make a decision. Using fMRI which measures brain activity, they can look at which sections of the brain are most active as we make various kinds of decisions. Everything from simple “either-or” choices to more complex moral decisions based on values that are ingrained at a very early age.
His conclusion,- that decisions are basically a three way battle – suggests that the best tactic is to let brain’s thought centers battle things out, while you take a break.
Unconsciously, your brain will make a decision and your conscious mind will announce it. It may seem like an unconscious act but you really have no idea what was going on in your brain.
One section I found particularly helpful is the explanation of what’s really going on when we’re positive we have the right answer to almost anything. From politics to predicting human behavior, Lehrer notes, if we’re that sure, we’re probably wrong because we tend to ignore facts that don’t support the decision we already made.
So if you’re looking for something that’s easy to read on the beach but has a little more substance than that romance novel or murder mystery, try ‘How We Decide,’ and see what’s really going on between your ears.
Share on Facebook‘Weird’ Photography
February 18, 2010
Sometime in the next week you will notice that my website photo will change. It’s no big deal but hopefully I will stop hearing comments about my tie.
But, like everything else, there’s a lesson here.
To get the new photo I went to a local photographer. I just needed an image for the page but I never thought to ask about whether the photographer, Nan Phelps in Kensington, CA, used a digital camera.
She doesn’t . Nan uses a Mamiya C330 – a model I used as a photographer 30 years ago. What ensued was a lengthy conversation about whether she should switch, or at least offer customers a digital option.
“Photography is about the process,” she said, “I see it as art, and when I hear about other photographers spending hours digitally retouching photographs I cringe. I don’t mind being called weird, or old fashioned, I have a niche, I’m doing very well, and I meet many starving digital photographers, all stressing the need for a faster and faster turnaround. I just want to say stop.”
She was unmoved by my suggestions, insisting she didn’t care if the digital shutterbugs raced to the bottom offering lower prices.
“I don’t need to update my software or computer every 18 months, and I’m very proud of my work and don’t have to worry about whether an image I took with a digital camera might be one I want to enlarge but can’t.
It was a wonderful discussion and I have to admit she may have won me over. You can decide for yourself when the new portrait is posted, but just maybe, we’d all be a bit better off if we just slowed down.
I know there would be less stress and that could only be good. Thanks Nan.
Share on FacebookWellness Coaching
January 28, 2010
Recently, the Boston Globe, published an article about Wellness Coaching.
Basically, the article talks about patients who need help with the emotional side of a disease. There certainly is a need for this kind of work. I am painfully aware of it because my wife is a psychologist who deals with injured patients who will have to spend the rest of their lives dealing with chronic pain.
But I have a few issues with the article.
If you get wellness coaching from a program sponsored by the hospital–how do you know the coach isn’t more interested in the well-being of the medical institution than the patient?
And by the way, why wouldn’t helping someone deal with the emotional impact of a terrible disease or injury, be a normal part of the healing process–shouldn’t the doctor who is treating the patient take some responsibility for this. No, because the medical schools just teach technical skill and dealing with the emotional consequences is not part of the course work – too touchy feeley— takes too long–no money to be made there.
Unfortunately there is a connection between the psyche and healing – but don’t try to tell a surgeon that.
As you may have noticed this is a particularly sore subject because we see so many patients who are abandoned by their doctors when the surgeon can’t do any more and the patient is still in debilitating pain.
Wellness Coaching that also involves healthier lifestyles (stress management, food consumption, exercise) as well as emotional support, is certainly needed, but it needs to start sooner in the recovery process and its focus should be on a holistic approach.
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